Systems that do the work nobody should be doing.
Automated outbound and process automation that takes the repetitive work off your team — lead follow-up, admin, document processing, reporting. Built once, runs quietly in the background. No hype, no theatre.
Client results
Watch it from them.
Real clients, on camera, talking about what I built for them.
On the system I built to capture and handle his inbound enquiries every day.
On the AI outreach booking his HVAC firm multiple face-to-face high-ticket meetings.
On the system that uses AI to analyse CVs and write hyper-personalised outreach to companies hiring.
On the end-to-end outbound system enriching his leads, running multi-step email sequences, and classifying every reply in his CRM.
What I do
What I build.
Two focuses: automated outbound that keeps your pipeline full, and back-office automation that takes the admin off your team. Every project is custom-scoped to your business and built only when the maths works.
Outbound and pipeline, automated
Done-for-you outbound that puts you in front of new prospects on a regular basis. Personalised cold email and LinkedIn outreach, automated research and enrichment, follow-ups and reply handling — all running in the background while you take the meetings.
- Cold email sequences with AI-personalised copy per prospect
- Automated lead research and enrichment
- Automated LinkedIn outreach alongside email
- CRM stage-triggered follow-ups (email + SMS)
- AI reply classification — interested, OOO, bounce, unsubscribe
Typical tools
Instantly · LinkedIn Sales Nav · Claude · n8n · and many more
The back office, automated
The repetitive admin that quietly eats hours every week, handled end to end. Lead intake and response, document reading, accounting syncs, reminders, reporting — captured, processed and logged without anyone touching it.
- Lead intake and response — every enquiry captured, triaged and answered in minutes
- Handwriting + printed-text OCR with validation (lab cards, forms, invoices)
- E-commerce → accounting sync (WooCommerce → QuickBooks, Stripe → Sheets)
- Scheduled reminders and recurring reports (email + SMS)
- Internal dashboards and lead processing deployed to the web
Typical tools
n8n · Make · Claude · QuickBooks · Google Sheets · Vercel · and many more
Plugs into the tools you already use.
A few of the platforms I build with. If it has an API or a webhook, it can be part of the system — these are just some of the common ones.
Real builds
Here's what a few of them look like.
Six real systems I've built, drawn out end-to-end. Each one runs every day for a client. No screenshots, no pitch deck — just the actual flow.
B2B email sequencing — marketing agency
Cold leads from scraping and enrichment, through personalised drip, into a warm handoff. Runs 24/7, stops the second someone replies.
Dental lab — photo to job card
Staff snap a photo of a handwritten order. The system reads it, validates it against the rulebook, and creates the job in their management tool. No manual typing, no mis-keyed jobs.
E-commerce → accounting sync
Orders flow from the store straight into the books. No CSV exports, no month-end catch-up, no guesswork on tax.
Inspection reminders — NDT inspection company
Annual certification inspections expire on a schedule. The system catches them weeks out, books the next visit, and keeps customers compliant without anyone chasing.
Clinic enquiry intake
New enquiries stop sitting in an inbox for days. The system triages, responds, and lines the lead up for the clinic to book — automatically, within minutes.
Customer health scoring — SaaS advisory
Every client has a rolling health score — usage, engagement, onboarding progress. When a client drops into the red, the system flags them before they churn.
Reviews
What clients say.
Every review below was rated 5 stars by the client. All verified on Upwork.
"He took the time to truly understand what I was trying to accomplish — he didn't just nod along, he asked thoughtful questions and simplified the complex pieces. His ability to take abstract ideas and turn them into a practical, actionable roadmap. If you're looking for someone who can bring clarity to complexity, Louie is your person."
"Brilliant to work with. The project was more complex than originally thought and he took it in his stride. Technically excellent, always solutions-focused, and really communicative and clear."
"Great experience working with Louie. He's a real 'make it happen' person. Communication was excellent — quick replies, and his video responses were especially helpful. He delivered work that's already freeing up time for one of our team members."
"Louie has helped us create a client dashboard to see leading and lagging indicators, plus automations that track meeting links and a marketing dashboard so our team can make better business decisions. Fantastic at communication — I would recommend him to anyone."
"A true professional. We worked closely together on a very complex and demanding project, and he was incredibly resourceful and efficient in both his work and communication. Very happy to have worked with him — he's also a wonderful person."
"Louie delivered this project above and beyond expectations. Efficient, detail-oriented, and an absolute pleasure to work with. Communication was smooth, the work was completed perfectly, and he required no hand-holding whatsoever."
"He took the time to completely understand my wants and needs for the automation project. He clearly communicated each part of the process and everything is working 100% as I hoped it would. Will definitely be working with Louie again."
"Fast and accurate, and very understanding when we made a minor update to the brief. Would definitely recommend him for any n8n / automation work."
"A breath of fresh air when it comes to freelancers. He's honest, thoughtful, does what he says he'll do, and eager to learn. Hire Louie if you want a fantastic guy that will treat you right and be honest with you."
Industries
Who I've built for.
Small businesses, mostly 5–50 staff. Named clients available on request.
- Home services & trades
- Real estate & lettings
- Dental & medical labs
- Psychology & clinic practices
- Cybersecurity
- Marketing & media agencies
- E-commerce (Shopify / WooCommerce)
- Coaching & wealth management
- Live events
- Spanish-speaking markets
A bit about me
I'm Louie.
I build AI and automation systems from Brighton, UK — working with clients across 10 different industries. No team, no agency overhead. Just me, shipping every project personally. I take the time to understand your business, I don't outsource any of the work, and I'll tell you honestly when automation isn't worth it. Direct relationships, from the first call through to running it long term.
Process
How it works.
No drawn-out sales process, no lock-in. Just a call, a proposal, and a working system.
- 01
Discovery call
30 minutes. You tell me what's eating your team's time or what calls you're missing. I tell you what's actually solvable.
- 02
Proposal
A clear proposal — scope, deliverables and price, whether it's a one-off build or a system I run and maintain for you. You approve it before anything gets built.
- 03
Build & handover
I build it, you test it, I hand it over with full documentation and a Loom walkthrough. Ongoing tweaks and support after? That's what the retainer's for.
FAQ
Questions worth asking.
- How do you decide what's worth automating?
- Every project starts with a simple question: how much time or money does this cost you every month, and does the build pay back within a few months? If it doesn't, I'll tell you on the discovery call and we move on. Good automations have obvious ROI — hours of manual admin removed, more meetings booked, leads stopped from slipping through the cracks. Shiny AI features with no clear return aren't worth building, however impressive they look in a demo.
- What kind of work does this actually replace?
- Anything that's repetitive, rules-based, and quietly eats hours every week. Inbound lead triage. Copy-pasting data between tools. Chasing missed calls. Reading handwritten forms and typing them into a system. Sending follow-up emails. Pulling reports from five places into one dashboard. If a task follows the same pattern each time — even if it involves some judgment — AI makes it automatable. What isn't worth automating: work that genuinely needs human relationships, creativity, or nuanced decisions you couldn't write down.
- Who owns the systems once they're built?
- You do. Every project runs on your accounts — your n8n, your Make.com, your API keys, your CRM. I'm just the person who wires them together and, if you want, keeps them running. No hostage situations — if you ever wanted to take it in-house, everything keeps working. You get full documentation and a Loom walkthrough, so you could hand it to anyone else to maintain.
- How much does it cost?
- It depends on scope, and you'll know the number before anything's built. One-off builds typically range from £500 for simple automations to £3,000+ for multi-system projects. Systems I run and maintain for you — outbound campaigns, ongoing automations, monitoring and tweaks — are a setup fee plus a monthly retainer. We'll figure out the right shape on the call. Either way, the rule is the same: if it doesn't save or earn enough each month to justify the cost, I'll tell you upfront.
- How long does a project take?
- Most builds run 2–4 weeks from kick-off to handover. Larger multi-system projects run 4–8 weeks. You'll get a realistic timeline in the proposal — no optimistic promises. The build itself is usually fast; the time-consuming part is testing against real data and edge cases before it goes live.
- Do I need to be technical?
- No. I handle the build, the handover, and the ongoing tweaks. Every project ends with a Loom walkthrough showing you exactly how to operate and monitor what you've got. If something needs changing in a month, you message me — you don't need to touch the underlying system.
- What happens after I book the call?
- 30 minutes, no pitch. I ask about the process or calls you want to fix, what you've tried, and what 'solved' looks like. You leave with either a rough proposal pencilled in, or a straight answer that it's not worth automating. Either way, you learn something useful.
Book a call
Got a process that's quietly costing you money?
30 minutes on a call. I'll tell you if it's worth automating or not — either way you leave with a clear answer.
Book a 30-minute call